What should you do after launching your website?

If you’re starting a business and have just launched a new website, do you know what to do next?

In my experience, most new small business owners invest a disproportionate amount of money into two things:

• A logo ✏️
• A website 💻️

And fail to allocate enough budget to the thing that will actually make the biggest difference:

• Marketing 🚀

I’ve been thinking about this a lot lately. Not because I want new business owners to stop hiring me for website design. But because I want the website I deliver to be deployed effectively as a tool for attracting new customers to your business.

So, if you’ve recently launched a new website for your business, remember you’ve just made it to the start line, not the finish.

Some things to start obsessing over:

• SEO
• Content creation
• Social media marketing
• Link building
• Google advertising
• Writing a newsletter

Take this as your cue to focus on marketing your business and maximising the value you paid for your new website.